GRAPHIC ANALOG

GRAPHIC ANALOG: The Art of Time in Czech Design.

BLACK

SILVER

About GRAPHIC ANALOG Collection

GRAPHIC ANALOG - paying tribute to Czech design.

GRAPHIC ANALOG watches are part of the GRAPHIC series, celebrating Czech design. They feature a large relief dial paired with a distinctive case and subtle lugs. A large sapphire crystal on the caseback showcases the beauty of the Manufacture La Joux-Perret movement. The eco-recycled textile straps allow for easy customization.

GRAPHIC ANALOG pays homage to Czech graphic designer Jiří Rathouský, whose typography is closely linked to architectural signage and Prague’s public transport—where time is essential.

Designed by Czech typographer Radek Sidun, the dial and hands evoke 1970s aesthetics. The ANALOG model blends traditional analog style with a nod to early digital mechanical watches, drawing inspiration from Elektročas/Pragotron’s iconic flip clocks seen in train stations, airports, and the Prague metro.

GRAPHIC ANALOG Collection Motto

„GRAPHIC ANALOG: Tribute to Czech Design and Typography.“

Key Features of GRAPHIC ANALOG Collection

sandwich dial inspired by analog clocks
lacquered hands with hand-applied Super-LumiNova
unique case assembly with the movement set from the top with custom screws
aperture in the case back allowing a view of the movement

SIGNATURE SECOND HAND

The second hand is one of the most striking and beautiful details of our watches. You can personalize it with a monogram or ornament of your choice, making it uniquely yours.

HAND-STITCHED STRAP

Our hand-stitched strap from Šíma Prague Atelier is an integral part of our watches. It offers a wide range of customization options, allowing you to choose the color, shape, length, and stitching to perfectly suit your style.

CUSTOM SWISS-MADE MOVEMENT

Our watches feature high-quality Swiss-made movements. We collaborate with the renowned La Joux-Perret manufacture, which customizes each movement specifically for our timepieces, ensuring precision and excellence in every detail.

Manual small series production

We are a proud microbrand that handcrafts unique watches in limited series. Our passion for watchmaking guarantees exclusivity, high quality and unique design of each piece.

A Word from the Designer

“Working on the Analog allowed me to move beyond the two-dimensional graphic zone and explore typography in space. Specifically designed numeral sets can be applied precisely on noble metals down to the smallest details. My design pays homage to the aesthetics of graphic designer Jiří Rathouský, whose typography is closely linked with building signage, housing estates, and Prague’s public transportation systems—precisely where time plays a significant role.”

Radek Sidun

GRAPHIC ANALOG

Contact us